Yoyo Insight - Bringing you the latest in retail, mobile tech and customer engagement : Yoyo Insight

Yoyo comes highly commended at Retail Systems Awards

Yoyo was highly commended at the Retail Systems Awards last night for its outstanding work with Caffé Nero. Now into its 12th year, the Retail Systems Awards recognises technology excellence and innovation within the retail sector. Winning…

Yoyo comes highly commended at Retail Systems Awards

High Street Coffee Consumption Tracker – Q3

The most popular time to buy a coffee during Q3 2017 was 7am on a Friday morning, according to Yoyo’s High Street Coffee Consumption Tracker, with a Latte dominating as the hot drink of…

Opinion

Guest Opinion: Don’t give me another way to pay – I’m happy with mobile

Innovation expert Bindi Karia, AKA the “queen of startups”, believes mobile has created a golden age for payment, enhancing the entire high street experience for consumers. But is taking the method of payment beyond…

Latest Posts

News & People

AI, personalised marketing and retail technology – Highlights from the 2017 Festival of Marketing
“If we sleepwalk into AI, we’re in great danger.” Opening the Festival of Marketing 2017, Stephen Fry warned it was no good scrambling to catch-up – “you need to stay ahead and keep up-to-date on…
Read More
Tips & Trends

Gamification – influencing customer behaviour 2.0
While gamified marketing campaigns have been around for a long time, Yoyo’s co-founder and CPO, Michael Rolph, says brands and retailers have yet to harness the full potential of gamification. “We need to start…
Read More
Opinion

The return of the QR code – Why the iOS 11 update is big news for marketeers
The once dismissed QR code is back with a bang. Apple’s latest iOS update gives the iPhone the ability to scan QR codes without the need of third-party apps – a clear nod to the…
Read More
Data & Analysis

Is the Latte taking over as the nation’s favourite drink?
Tea may no longer be “the nation’s favourite drink” if the buying habits of students are anything to go by. According to new Yoyo data, the Latte is by far their most popular hot…
Read More
News & People

Yoyo Event: Understanding the value of customer loyalty
“Who doesn’t like a freebie?” The opening line at Yoyo’s exclusive breakfast briefing with Newland this week, as payments expert and loyalty specialist Carolina Castillo led a vibrant talk with Yoyo founder Michael Rolph…
Read More
Data & Analysis

Most popular drinks to celebrate Freshers Week revealed
With Freshers Week taking place at universities up and down the country this week, Yoyo decided to find out which tipples the new intake of students were choosing to celebrate their new-found independence –…
Read More
Opinion

iPhone X: innovation or curation?
What Apple does best is invent cultures, says Yoyo’s tech VP, Ali Minaei. With the launch of the iPhone X this week, Ali takes a look at why tech adoption, as well as creation,…
Read More