Yoyo Insight | Bringing you the latest in retail, mobile tech and customer engagement

How can retailers drive footfall during those quiet periods?

Whether it’s a Monday evening at a restaurant, 11am at a cinema or Sunday afternoon at a coffeehouse, all retailers have their quiet periods. There are three first steps that all retailers can take…

How can retailers drive footfall during those quiet periods?

Going hot or cold – what type of drink do workers choose for lunch?

30-year-old corporate workers buy more than twice as many hot drinks compared to soft drinks during the lunchtime period, according to new Yoyo data. Yoyo analysed 8000 random individual lunchtime transactions of 30-year-old workers…

Tips & Trends

How to successfully launch a new app user experience in five stages

The need for brands to go through a major app redesign is as inevitable as it can be painful. Associate product manager Laura Palit, who led Yoyo’s latest major app redesign, talks about walking the tightrope of…

Latest Posts

News & People

Shortlist for Retail Systems Awards announced
Yoyo has been shortlisted by the Retail Systems Awards for Payments Partnership of the Year, for its work with Caffé Nero, as well as Mobile Technology Vendor of the Year. Now into its 12th…
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Tips & Trends

Driving customer behaviour – the ultimate challenge for retailers
The rise of mobile payment is opening up a whole new world around influencing customer behaviour, according to Yoyo’s head of EPOS business development, Les Jeal. With mobile payment becoming more and more popular, customers…
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Data & Analysis

Students’ 20 most popular beers revealed for International Beer Day
Foster’s, Carlsberg and Stella Artois were the three most popular beers for UK university students this academic year, according to new Yoyo data released ahead of International Beer Day. To mark International Beer Day (4…
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Opinion

The 3 levels to building a smart mobile wallet
The ability to make payment through mobile does not automatically create a mobile wallet experience, says Yoyo’s co-founder and CPO, Michael Rolph. Placing added value at its core, he reveals the three key levels to creating…
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Opinion

CMOs: It’s brand experiences, not brand values
In an age of endless consumer choice, how do brands and retailers stand out? In recent years, marketeers have lost their way – selling the “why” rather than the “experience”, says Yoyo’s head of…
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Data & Analysis

Students outspend workers on lunch
20-year-old students spend nearly 14% more on lunch compared to 30-year-old workers, according to new data from Yoyo. Yoyo analysed 8000 random individual lunchtime transactions of 20-year-olds across 152 student canteens between February and…
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Opinion

7 ways to prepare for the UK tech skills shortage
Tech is on course for a talent shortage. To combat the rising uncertainty brought on by the prospect of Brexit, Yoyo’s head of people and talent, Clare Mullen says that recruiters need to open up to new ideas……
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