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Yoyo wins Most Effective Loyalty and Rewards Campaign at Effective Mobile Marketing Awards

Yoyo was the winner of the Most Effective Loyalty and Rewards Campaign award at last night’s Effective Mobile Marketing Awards for creating and launching a unique retailer-branded mobile payment and loyalty app platform across…

Yoyo wins Most Effective Loyalty and Rewards Campaign at Effective Mobile Marketing Awards

Yoyo was the winner of the Most Effective Loyalty and Rewards Campaign award at last night’s Effective Mobile Marketing Awards for creating and launching a unique retailer-branded mobile payment and loyalty app platform across…

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Taking the power of basket data beyond digital receipts

With this week’s news of Barclays partnering with fintech startup Flux to trial its digital receipts technology on customers, Yoyo co-founder Michael Rolph considers what this means for mobile payments, the power of basket…

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Open Banking – what is it and what are the benefits?

The arrival of the UK’s Open Banking framework is now imminent. But what is it and how will it work? Yoyo co-founder David Nicholson takes us through how Open Banking will break the monopoly…

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