Yoyo Insight

Bringing you the latest in retail, mobile tech and customer engagement

Considering a career change? Eight ways to hack into tech

In 1963 Harold Wilson made his famous white heat of technology speech, in which he predicted that tech would require us to think and work in a totally new way. More than 50 years…

Considering a career change? Eight ways to hack into tech

In 1963 Harold Wilson made his famous white heat of technology speech, in which he predicted that tech would require us to think and work in a totally new way. More than 50 years…

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Did Black Friday affect high street footfall?

Yoyo data suggests that Black Friday in 2017 triggered an increase in high street footfall and did change purchasing behaviour, but ATV didn’t jump until three days before Christmas Day. Analysing a random data…

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9 tech trends that will have the biggest impact on UK high streets in 2018

Post-transactional marketing, the power of basket data and machine learning –  just three mobile-led trends to emerge in 2017. As the year draws to an end, the team at Yoyo make their predictions on which…

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