Yoyo Insight - Bringing you the latest in retail, mobile tech and customer engagement : Yoyo Insight

Of course more people are using the Starbucks app than Apple Pay – they’ve added value to the payments experience!

With new data predicting that more people will use the Starbucks payment and loyalty app than Apple Pay this year, Yoyo co-founder and CEO Michael Rolph says this is clearly because the international coffee chain…

Of course more people are using the Starbucks app than Apple Pay – they’ve added value to the payments experience!

GDPR is here: 3 things retailers definitely need to have ready before Friday

With just days to go until GDPR comes into effect, Yoyo’s compliance and data protection officer, Katarina Hartikainen, reveals the three key things all retailers need to have ready before Friday 25 May… 1. Have…

Opinion

Guest Opinion: Customer loyalty in the money transfer market – you need to live and die by it, says Azimo CEO Michael Kent

Retaining customers in the long term is what fundamentally differentiates successful businesses from those that ultimately fail, says Michael Kent, CEO of digital money transfer company Azimo. So when it comes to building customer loyalty,…

Latest Posts

Data & Analysis

Yoyo’s High Street Coffee Consumption Tracker – Q1 2018
The most popular time of day to buy a coffee remained the same during Q1 2018 (8am), but the most popular days shifted to Wednesday and Thursday compared to Q4 2017 when Friday had…
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News & People

Mastercard finance director James Taylor joins Yoyo
Yoyo, Europe’s fastest growing combined payments and loyalty marketing platform, has hired Mastercard finance director and the Pay by Bank app’s former head of finance, James Taylor, as its new VP finance. With more…
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News & People

The Yoyo-powered Caffè Nero payments and loyalty app: 12 months on…
This time last year, Caffè Nero and Yoyo created and launched an award-winning payment and loyalty app for the UK’s third largest coffee chain that, in just 12 months, gained more than 350,000 registered…
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Data & Analysis

Millennials would prefer to shop on the high street, but retailers need to deliver a personalised customer experience they actually want
The high street is still the preferred way to shop for 18 to 34-year-olds, but the current experience is not meeting expectations, according to a new survey conducted by YouGov in partnership with Yoyo. More than…
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Opinion

Guest Opinion: Walpole CEO Helen Brocklebank reveals how to build customer loyalty in the rising British luxury market
Helen Brocklebank, CEO of Walpole, the trade body that helps promote, protect and develop the UK’s finest luxury brands worldwide, discusses how the likes of Burberry have been able to successfully transform themselves into…
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Data & Analysis

Haringey best London borough for using reusable coffee cups, Yoyo data suggests
People living or working in Haringey are more likely to buy their hot drinks with reusable coffee cups than any other London borough, while it’s neighbour, Enfield, has the lowest recorded usage in the…
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News & People

Yoyo wins Best Customer Experience Strategy at CIM Marketing Excellence Awards 2018
Yoyo and Caffè Nero won the Best Customer Experience Strategy award at the 2018 CIM Marketing Excellence Awards. The teams picked up the prestigious gong for the highly successful Caffè Nero payments and loyalty app, which launched in April 2017….
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