Customer retention vs acquisition: the retail CMO’s battle to drive customer loyalty

How retail CMOs can accurately measure customer loyalty

How retail CMOs can calculate an accurate Customer Lifetime Value

Data & Analysis

REPORT: Customer loyalty isn’t dead, but retailers need to change the way they earn it

Latest Stories

Opinion

It’s time for retail CFOs to think about why they pay for payments
Data & Analysis

Three big challenges retail technology leads need to face
Tips & Trends

How retail technology leads can create a consistent omnichannel customer experience
Tips & Trends

How retail technology leads can deliver a secure shopping experience
Tips & Trends

How retail technology heads can deliver a market-leading mobile strategy
Data & Analysis

Yoyo Report: Customer Experience - the new battleground for high street retailers
Tips & Trends

Three core challenges that retail CMOs will face in 2020
Tips & Trends

How CMOs can identify what their customers want from an in-store experience