In an age of endless consumer choice, how do brands and retailers stand out? In recent years, marketeers have lost their way – selling the “why” rather than the “experience”, says Yoyo’s head of…
Yoyo has hired PayPal general manager Simon Moran as its first VP of Commercial. In the newly created role, Moran has been briefed to drive Yoyo’s commercial ambitions forward, grow the company’s presence on…