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In the spirit of gift-giving, Caffè Nero has brought its much-loved Christmas Cracker Campaign back to high street shoppers this year, instantly rewarding app customers with unique prize-filled digital Christmas Crackers every time they buy their usual drink over the festive period via Caffè Nero’s Yoyo-powered payment and loyalty app.
Until Christmas day, every customer who buys a barista-prepared drink through the Yoyo-powered Caffè Nero app will automatically receive a digital “Christmas Cracker”
And unlike traditional Christmas crackers, there won’t be a mini nail file, pencil sharpener or measuring tape to be found in any Caffè Nero Christmas Crackers.
Instead, app customers will have an even bigger chance to win over 500,000 top-notch prizes including, to name but a few:
Fine dining experiences courtesy of Bookatable by Michelin
One of four £2,500 vouchers from Citalia: the leading Italian holiday specialist
£1000s of vouchers from Treatwell, Europe’s largest hair and beauty booking site
The chance to win free coffee at any Caffè Nero store for a year
Along with the chance to win the top prizes, there will also be thousands of golden Caffè Nero loyalty bonus stamps up for grabs, as well as vouchers for coffee and delicious treats from their new festive menu.
Caffè Nero launched its award-winning Yoyo-powered payment and loyalty app in April 2017. As well as using it as one of the fastest ways to pay for their items, at that exact same moment the app enables loyal customers to collect and, most importantly, use their digital loyalty stamps to gain well-earned Caffè Nero product rewards, including a free hot drink.
Marcus Denison-Smith, head of marketing at Caffè Nero said: “We were overwhelmed by the response of customers to last year’s Crackers campaign, we simply had to do it again – with even bigger prizes.
“The campaign, for us, is a really fun way to be able to reward our customers at a special time of the year and make a difference to someone’s Christmas, whether that’s a smile from a bad joke or something even more special.”
Michael Rolph, CEO and co-founder of Yoyo, said: “Rewarding people for their custom, especially over Christmas, should be a no brainer for retailers, but the challenge has always been in delivery – something that the Yoyo-powered Caffè Nero app has now solved.
“Last year’s Caffè Nero Christmas Cracker campaign was one of the stand out high street success stories, and proved that if customers walk away feeling genuinely rewarded, they’ll return that experience with their loyalty.”