Caffè Nero and Yoyo launch Instant Win Christmas Cracker promotion
Caffè Nero, in partnership with Yoyo, has today launched a unique post-transactional marketing campaign, which will reward customers with digital Christmas Crackers every time they buy their usual hot drinks – giving app users the chance to instantly win some amazing prizes over the festive period.
From Thursday 2 November until 31 December, every time a customer makes a transaction that includes a hot drink through Caffè Nero’s payment and loyalty app, they will receive a digital Caffè Nero Christmas Cracker – and all they will have to do is “shake” or “pull” it open to find out if they’ve won.
But unlike traditional Christmas crackers, there won’t be a mini nail file, pencil sharpener or measuring tape to be found in any Caffè Nero Christmas Crackers. Instead, app customers will be in with the chance to win over 200,000 top-notch prizes including, to name but a few:
- A trip for two to Milan – courtesy of American Express
- Exclusive screening tickets to the upcoming American family comedy-drama movie Wonder
- A much-coveted Golden Ticket from Luna Cinema, which gives you free access to all their screenings for 2018
- An exclusive Isokon Penguin Donkey Bookcase filled with a selection of Penguin Classics
- Unlimited Coffee For a Year with Christmas love from Caffè Nero
- Thousands of pounds worth of gift cards from top brands including House of Fraser, John Lewis and Spotify
Along with the chance to win the top prizes, there will also be thousands of golden Caffe Nero loyalty bonus stamps up for grabs, as well as limited edition gift cards, coffee vouchers, Christmas cakes and Caffè Nero’s new Festive Turkey Special Ciabatta.
To maximise the chances of winning a prize, every app customer who buys a hot drink during the first week of the promotion will receive two Christmas Crackers. What’s more, winning app users will have the choice to share some of these fantastic prizes with their friends and family to make their Christmas gift-giving even more special this year.
But if app customers find their Cracker doesn’t contain an amazing prize first or second time round, they need not fear. They’ll still receive a nice little Christmas Cracker joke to keep them in the festive mood – making sure they’re crowned this year’s Christmas comedian at the dinner table.
Unlike any other loyalty platform, the Yoyo-powered Caffé Nero app, which seamlessly combines payment and loyalty, is able to identify customer behaviour through their individual basket data at the point-of-sale.
As well as creating a more robust loyalty programme, the basket data, provided through Yoyo, gives Caffè Nero the opportunity to create post-transactional marketing campaigns, like the Instant Win Christmas Cracker, which are tailored in real time to customers’ purchasing behaviour and brought to life through a range of engaging user experiences.
Marcus Denison-Smith, head of marketing at Caffè Nero said: “When we set out to build Caffè Nero’s combined payment and loyalty app, the customer’s experience was constantly at the centre of our thinking.
“It was important that customers be presented with a seamless day-to-day mobile solution to pay for their items and, at the same time, digitally stamp their loyalty cards. But it was equally important that the app provide opportunities to create more rewarding experiences linked to their every day transactions.”
Michael Rolph, co-founder and CPO at Yoyo, said: “Customers are now looking for a more enhanced personalised retail experience on the high street that goes beyond a fast way to pay for goods. So we came up with this first-of-its-kind post-transaction marketing idea to surprise and delight Caffè Nero app customers just for going about their daily business.”
“Importantly, they don’t have to do a thing – they’ll continue to buy their usual Caffè Nero coffees or teas, only this time they’ll have a “more than just payment moment” at the checkout as they instantly look to find out if they’ve won a prize from Caffè Nero.”
Yoyo built and launched the Caffè Nero branded payment and loyalty app in April 2017. As well as using it to pay for their items, at the same time the app allows Caffè Nero’s loyal customers to instantly collect and, most importantly, use their digital loyalty stamps to gain a well-earned free hot drink.
Following its overwhelming success, as the festive period approached Caffè Nero teamed up with Yoyo again to create this unique promotion to give its customers something a little bit extra for Christmas and make the Caffè Nero app experience even more rewarding.
Make sure your in with a chance to win a Christmas prize the next time you buy your hot drink at Caffè Nero by downloading the app here.