The ability to make payment through mobile does not automatically create a mobile wallet experience, says Yoyo’s co-founder and CPO, Michael Rolph. Placing added value at its core, he reveals the three key levels to creating…
In an age of endless consumer choice, how do brands and retailers stand out? In recent years, marketeers have lost their way – selling the “why” rather than the “experience”, says Yoyo’s head of…
Tech is on course for a talent shortage. To combat the rising uncertainty brought on by the prospect of Brexit, Yoyo’s head of people and talent, Clare Mullen says that recruiters need to open up to new ideas……
Enhancing the personalised experience for customers is vital to bricks and mortar survival, says Yoyo’s head of retailer product, Dom Povey. He reveals five ways retailers can introduce mass personalisation to the high street….