Innovation expert Bindi Karia, AKA the “queen of startups”, believes mobile has created a golden age for payment, enhancing the entire high street experience for consumers. But is taking the method of payment beyond…
Innovation expert Bindi Karia, AKA the “queen of startups”, believes mobile has created a golden age for payment, enhancing the entire high street experience for consumers. But is taking the method of payment beyond…
The once dismissed QR code is back with a bang. Apple’s latest iOS update gives the iPhone the ability to scan QR codes without the need of third-party apps – a clear nod to the…
What Apple does best is invent cultures, says Yoyo’s tech VP, Ali Minaei. With the launch of the iPhone X this week, Ali takes a look at why tech adoption, as well as creation,…
With just one day to go until Apple launches the iPhone 8 (and iPhone X if recent press reports are anything to go by), Yoyo’s new tech VP, Ali Minaei, analyses some of its rumoured new…
The ability to make payment through mobile does not automatically create a mobile wallet experience, says Yoyo’s co-founder and CPO, Michael Rolph. Placing added value at its core, he reveals the three key levels to creating…
In an age of endless consumer choice, how do brands and retailers stand out? In recent years, marketeers have lost their way – selling the “why” rather than the “experience”, says Yoyo’s head of…
Tech is on course for a talent shortage. To combat the rising uncertainty brought on by the prospect of Brexit, Yoyo’s head of people and talent, Clare Mullen says that recruiters need to open up to new ideas……
Enhancing the personalised experience for customers is vital to bricks and mortar survival, says Yoyo’s head of retailer product, Dom Povey. He reveals five ways retailers can introduce mass personalisation to the high street….