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Dev Clever Holdings PLC has announced a commercial partnership agreement with Yoyo, which will enable the leading developer of brand gamification solutions to reach an additional 1.7 million Yoyo-powered app users.
Dev Clever, which floated on the London Stock Exchange in January 2019 and is worth $47.5m, has a proprietary cloud-based gamification engine called Engage, which enables brands and retailers to reward their customers with discounts and vouchers through games ranging from instant win mechanics to gamified digital loyalty cards.
This commercial partnership agreement with Yoyo will significantly expand the network of retail locations where Dev Clever’s digital incentives can be redeemed – Yoyo is present in thousands of education and corporate catering outlets, as well as high street retailers including PAUL, Caffè Nero, SOHO Coffee and Planet Organic.
In a statement released to its shareholders, Dev Clever said: “What makes Yoyo unique is its ability to match the identity of a customer to the time, the place and the items they buy, regardless of whether they shop in-store or online.”
“Yoyo provides an award-winning suite of app-based products designed to significantly enhance the customer’s shopping experience, whether it’s combined payment and loyalty, personalised rewards, digitally itemised receipts, order ahead functionality, or surprise & delight moments.”
Through this commercial partnership agreement, Dev Clever’s retail and brand partners will now be able to authenticate a qualifying purchase, as well as deliver digital vouchers to 1.7 million Yoyo-powered app users, which can be instantly redeemed through a scannable QR code.
Dev Clever CEO Chris Jeffries said: “This is an exciting commercial partnership agreement for Dev Clever, significantly extending the reach of Engage to more retail locations for brand customers to incentivise consumers through gamification.
“The Yoyo platform not only allows consumers to redeem digital vouchers instantly in thousands of new retail and corporate catering outlets across the UK, Yoyo also provides the payment and loyalty platform for large proportion of the education sector including colleges and universities, which is an exciting synergy, linking our Engage products with our Educate division and provides more opportunities for our brand customers and platform users.”
Yoyo CEO Michael Rolph added: “Yoyo helps retailers deliver experiences that will keep their customers coming back for more, and with Dev Clever’s reputation of creating some of the most immersive gamified experiences out there, it was a no-brainer to put these in front of our 1.7 million users.
“We’re already enabling our retail partners to deliver the fastest way to pay, we’ve created the most convenient way to earn loyalty and we’re making sure customers receive the most rewarding shopping experience out there. This strategic partnership with Dev Clever is only going to make our unique offering even stronger.”