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Minaei, who has more than 15 years’ experience in tech engineering, has spent the past year and a half as head of UK engineering for British payday loan company Wonga.
Part of Wonga’s UK tech leadership team, he helped create a new structure to build and deliver a new offering, whilst maintaining Wonga’s legacy products at the same time.
Before joining Wonga, he spent five years at PayPal, starting off as an EMEA innovations and labs engineer, before rising through the ranks to become head of integration architecture in 2015.
During his time at PayPal, Minaei was part of many R&D projects and has several patents under his name, many of which have turned into new and successful products.
Minaei is co-inventor of PayPal Here UK, a mobile payments solution designed to accept debit or credit card, as well as contactless card or smart device payments. He has also been involved in several strategic partner integrations at PayPal, including Shell Fill Up & Go.
Minaei’s appointment as VP technology follows five months after PayPal’s former general manager, Simon Moran, joined Yoyo as its first VP commercial.
In his new role, Minaei has been briefed to scale both the engineering team and supporting processes and practices, as Yoyo looks to grow its team and expand in new markets.
He will report to Yoyo co-founder and CPO Michael Rolph, who said:
“I’m delighted to have Ali join the Yoyo team. Someone of his experience coming on board is a testament to where we are as a company as we continue to grow and make our next move onto the high street.
“In less than a year, high street brands including Caffè Nero, Planet Organic, Harris + Hoole, HOP Vietnamese and Wrap it Up have partnered with Yoyo, joining more than 700 business and student catering outlets across the UK and Ireland.
“It’s been a tremendous 2017 so far, but there’s still lots to do. Ali’s appointment will help us continue to grow and further establish Yoyo as Europe’s largest multi-retailer mobile wallet.”
“It’s an honour for me to be joining Yoyo. The success of these partnerships demonstrate that Yoyo has built a unique and powerful mobile payment and loyalty offering for retailers and their customers.”
“For a company that only launched in 2013, Yoyo’s achievements to date are outstandingly impressive. The things that really excite me about this role are the founders’ vision for the company and what’s on the roadmap, as well as working with the super smart people already here at Yoyo.”
For more information, contact Yoyo’s head of marketing, Andy Wray at email@example.com