With Freshers Week taking place at universities up and down the country this week, Yoyo decided to find out which tipples the new intake of students were choosing to celebrate their new-found independence – and it seems the hard stuff is being chosen in favour of beer and wine.
Yoyo analysed over 14000 transactions made by 18 and 19-year-old students at more than 40 universities and student unions using the Yoyo app in September (2016) – the month that most Freshers Weeks take place.
The results show that the days of a few pints and some glasses of wine are well and truly over. Hard liquor dominated the 20 most popular drink concoctions and brands for Freshers.
A Messcherbomb followed by a Sambuxo Regular (known as a shot of Sambuca to most of us) were the most popular drinks, and it wasn’t until fifth place before a beer brand could be found – that “Australian” classic, Foster’s.
Indeed, out of the 20 most popular drinks ordered over Freshers month, only four were beer brands and four were cider brands. As for wine, it didn’t even make an appearance in 2016.
Below are the 20 most popular drinks for 18 and 19-year-old students during Freshers month:
- Sambuxo Regular
- Cactus Jack
- Blue Lagoon
- VK Apple and Mango
- Strongbow Dark Fruit
- Sex on the Floor
- Vladivar Vodka
- Corky’s Schnapps
- Carling Lager
- Tennent’s Lager
- Carling Cider
Find out what European drinks trade title The Drinks Business had to say about our findings:
– A sample of 14000+ Yoyo transactions were analysed
(Out of 14000+, 4100+ transactions contained at least 1 alcoholic drink)
(Out of these 4100+ transactions, 7200+ alcoholic drinks were bought)
– Sector: Education (university / student users)
– Age: 18+19 (male+female)
– Time period: September 2016
– Number of universities / student unions: 42
– Number of alcohol type / brands analysed: +160