Yoyo has been shortlisted by the Retail Systems Awards for Payments Partnership of the Year, for its work with Caffé Nero, as well as Mobile Technology Vendor of the Year.
Now into its 12th year, the Retail Systems Awards recognises technology excellence and innovation within the retail sector.
Winning entries come from retailers and technology suppliers who are leading the way in areas such as mobile, online, payments, loyalty and personalisation.
Also shortlisted in the Payments Partnership of the Year category are Ingenico ePayments for its work with Five Guys and Klarna for its partnership with Arcadia.
Yoyo was shortlisted for the Payments Partnership of the Year award after creating and launching a retailer-branded mobile payment and loyalty app across all of Caffè Nero’s UK and Ireland stores earlier this year (April 2017).
Together, Caffè Nero and Yoyo had four months in the run-up to launch day to create a seamless mobile payment and loyalty experience for its customers that would not only provide a more innovative in-store experience to rival its competitors, but digitally retain the coffee chain’s famous blue loyalty card.
By the end of launch day, the app took the #1 spot on the Apple App Store in the Free Food & Drink category (outranking other apps such as Starbucks, Costa, UberEats, Nando’s and Just Eat to name a few).
The payment experience itself is now far quicker than cash or card, customers are instantly rewarded, and the retailer is able to track behaviour to provide personalised loyalty offers its customers are more likely to want.
Taking full advantage of Yoyo’s unique campaign and customer insights platform, Engage, Caffè Nero has also been able to drive consumer behaviour in a more meaningful way since the Yoyo-powered app launched.
You can find out more about how Yoyo took Caffé Nero from scoping to the No.1 Food & Drink app in four months by clicking here.
Yoyo is also very proud to be in the running for Mobile Technology Vendor of the Year. We’ll be up against Poq and Zapper – may the best team win!
The winners of this year’s Retail Systems Awards will be announced at a gala dinner and awards ceremony on 19 October 2017 at the London Marriott Hotel, Grosvenor Square.
The full shortlist can be viewed here.