South West comes top for reusable cup adoption in the UK

| February 5, 2018 | By

People in the South West are more likely to buy their hot drinks with a reusable cup than any other region in the UK, including London, according to new Yoyo data.


The UK throws away 2.5 billion disposable cups every year, nearly all of which end up unrecycled due to their plastic lining, according to a House of Commons report published this month.

To combat waste, MPs on the environmental audit committee have called for a 25p “latte levy” on disposable cups, with the committee adding that throwaway cups should be banned by 2023 if they cannot be recycled.

With this in mind, Yoyo decided to do some digging and find out how each UK region fared during the second half of 2017 when it came to moving away from disposable cups and using reusable ones instead.

Analysing 174,000 individual user transactions from 700 food and drink outlets around the UK, the data revealed that people in the South West are most likely to use a reusable cup when buying a hot drink, taking around 3.6% share of overall hot drink purchases in the region.

Northern Ireland and the West Midlands took second and third place, with reusable cup use taking a 3.11% and 3.08% share of transactions respectively.

On the opposite end of the spectrum, the regions with people least likely to use a disposable cup are the East of England (2.15%), the North West (1.94%) and the North East (1.78%).

Of the 12 areas analysed, London took a disappointing seventh place in the running order, with reusable cups used in just 2.58% of transactions, coming below the rest of the South East (2.93%) and Scotland (2.65%).

People in the South West are more likely to buy their hot drinks with a reusable cup than any other region in the UK

Dom Povey, head of product at Yoyo, said:

“As a provider of digital loyalty, Yoyo has already helped retailers reduce the use of paper stamp cards. We also think it’s important that they have the ability to measure their own environmental impact.

“Although this data looks at own cup usage by region, through Yoyo’s retail insight dashboard and campaign manager, Yoyo Engage, retailers can find out how they are performing on an individual level.

“What’s more, every Yoyo-accepting retailer has the ability to automatically incentivise own cup usage by offering bonus stamps, points, and monetary discounts at the point-of-sale. I hope that this data encourages more retailers to get thinking about how they can get their customers to start using reusable cups.”

This story contains public sector information licensed under the Open Government Licence v3.0