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Students’ 20 most popular beers revealed

Foster’s, Carlsberg and Stella Artois were the three most popular beers for UK university students this academic year, according to new Yoyo data.

Foster's is the most popular beer for UK university students this year, according to new Yoyo data released ahead of International Beer Day

Yoyo decided to find out the 20 most popular beers bought through the Yoyo app at over 70 university campuses and student unions across the UK during the 2016/17 academic year.

Taking a sample of more than 96,000 beers that were bought by students between September 2016 and May 2017, Foster’s took the top spot with a 21% share of the top 20.

Carlsberg came second (14%), Stella Artois came in close behind (13.5%), Budweiser followed in fourth place (8%) and Coors Light took the fifth spot (7.5%).

See the full top 20 below to find out if your favourite beer made it onto the list.

Yoyo Insight readers should note that in the spirit of International Beer Day, the data analysed was for beers only, so you won’t see any of your favourite ciders or stouts on this list.


Methodology:

  • Yoyo analysed a random sample of 96146 beers bought through the Yoyo app at more than 70 university campuses and student unions between 1 September 2016 and 31 May 2017
  • More than 60 major beer brands were analysed
  • The data was taken from both bar / pub and shop transactions
  • Out of the 96146 beers that were bought, 95230 made up the top 20 most popular beers

For more information, email richard.odonnell@yoyowallet.com

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