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We love our high streets here in the UK. Virtually every retail survey reveals that consumers would ideally prefer to shop in-store than buy online. It’s fair to say, however, that sentiment does not always match behaviour.
We all know that expectations around customer experience have changed inexorably. We also know that this has caused a big problem for high street retail.
This report analyses what in-store experiences are most important to today’s consumer, and considers the technology and data required to deliver the best customer experience..