Yoyo comes highly commended at Retail Systems Awards

| October 20, 2017 | By

Yoyo was highly commended at the Retail Systems Awards last night for its outstanding work with Caffé Nero.

Now into its 12th year, the Retail Systems Awards recognises technology excellence and innovation within the retail sector.

Winning entries come from retailers and technology suppliers who are leading the way in areas such as mobile, online, payments, loyalty and personalisation.

Yoyo was highly commended in the Payments Partnership of the Year category last night after creating and launching a retailer-branded mobile payment and loyalty app across all of Caffè Nero’s UK and Ireland stores earlier this year (April 2017).

Together, Caffè Nero and Yoyo had four months in the run-up to launch day to create a seamless mobile payment and loyalty experience for its customers that would not only provide a more innovative in-store experience to rival its competitors, but digitally retain the coffee chain’s famous blue loyalty card.

By the end of launch day, the app took the #1 spot on the Apple App Store in the Free Food & Drink category (outranking other apps such as Starbucks, Costa, UberEats, Nando’s and Just Eat to name a few).

The payment experience itself is now far quicker than cash or card, customers are instantly rewarded, and the retailer is able to track behaviour to provide personalised loyalty offers its customers are more likely to want.

Taking full advantage of Yoyo’s unique campaign and customer insights platform, Engage, Caffè Nero has also been able to drive consumer behaviour in a more meaningful way since the Yoyo-powered app launched.

You can find out more about how Yoyo took Caffé Nero from scoping to the No.1 Food & Drink app in four months by clicking here.

The winners of this year’s Retail Systems Awards were announced at a gala dinner and awards ceremony last night (19 October) at the London Marriott Hotel, Grosvenor Square.

Big congratulations goes to Klarna & Arcadia for being named Payments Partnership of the Year.

The full list of winners and highly commendeds can be viewed here.