Yoyo launches world’s most powerful customer segmentation tool for retailers

| January 30, 2019 | By

Introducing Customer Segmentation powered by Yoyo: the only marketing tool that empowers retailers to create hyper-personalised campaigns based on real-time purchase behaviour.

Yoyo launches world's most powerful customer segmentation tool for retailers

What is Customer Segmentation?

Segmentation is the process of filtering existing customers into groups (or segments), based on a variety of characteristics so that marketers can better target their campaigns.

But instead of overly-broad blanket groups usually found on traditional CRM platforms, Yoyo enables retailers to dynamically cross-segment customers based on real-time behaviour that actually matters, whether it’s spend, frequency, product groups, or lifecycle stage.

Retailers now have the ability to identify anything from who is spending the most and when to whether a customer is beginning to slip away. It’s also the only tool where segments will dynamically respond to changing behaviour in real time.

Why is Customer Segmentation so valuable?

In an instant, Yoyo provides a full (anonymised) behaviour profile for every customer, which enables retailers to identify and analyse:

  • Purchased item(s)
  • Time and location
  • Changes to purchase frequency
  • Product combinations

With this data insight, retailers can run hyper-personalised marketing campaigns to target the most responsive customers, analyse customer lifecycle stages*, and crucially focus on long-term customer lifetime value (CLV)** impact.

*What is a Customer Lifecycle Stage?
Yoyo defines each customer as either ‘Active’, ‘Slipping’ or ‘Churned’. We use a statistical model of user behaviour, which can accurately predict whether a user will return to make a purchase.
Active = Highly likely to return
Slipping = Less likely to return
Churned = Highly unlikely to return 

**What is Customer Lifetime Value (CLV)?
CLV is a metric that predicts what the total value of an individual customer will be with a retailer. Yoyo calculate CLV in real time by predicting the revenue each customer will generate over the next 12 months.

How does Yoyo-powered Segmentation work?

Yoyo’s new customer segmentation tool enables a retailer to filter customer behaviour conditions by a variety of attributes.

For example – a retailer could create a segment that shows customers who prefer to visit a store(s) at lunchtime by choosing:

Yoyo launches world's most powerful customer segmentation tool for retailers

This would show a result that would look something like this:

Yoyo launches world's most powerful customer segmentation tool for retailers

Users can also add multiple attributes to a segment to really hone in on individual behaviour.

For example – a retailer wants to send a product push campaign for a new high-end lunch item to customers who satisfy all (or any) of the following criteria:

Yoyo launches world's most powerful customer segmentation tool for retailers

This would show a result that would look something like this:

Yoyo launches world's most powerful customer segmentation tool for retailers

What else can retailers filter?

Yoyo has provided our retail partners with an initial 51 attributes to choose from, but this is just the tip of the iceberg.

We’re already developing even more filter options so that retailers can best target their customers based on pretty much every behaviour possible.

What’s more, our retail partners will be able to use their saved customer segments to directly run Yoyo-powered marketing campaigns based on this new-found insight and measurably influence new customer behaviours.

Purchase behaviour-based segmentation is transforming how retailers personally engage and nurture their customers, and we’re very excited here at Yoyo!

If you want to find out more about how Customer Segmentation powered by Yoyo can help your business, email james.cresswell@yoyowallet.com