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Introducing Yoyo’s new Marketing Campaign Builder! Our new flow enables retailers to easily create and send hyper-targeted, personalised marketing campaigns to your customers in minutes.
At Yoyo we’ve been busy reinventing our campaign creation flow. We recognised the a gap in our previous flow – the inability to select a target audience to attach it to. With our new builder, you can select any audience you would like your campaign to be sent to, whether it’s ‘All Customers’, ‘New Customers’ or a ‘Segment’ of customers.
First things first. Why did we update our campaign creation flow and how will this help you in the short and long term? Here’s a shot of the builder before the update:
While the old campaign builder was quite easy to navigate, we identified a fairly high drop off rate when customers were landing on the campaign rules page. Further, we only had a 5-step process, which completely by-passed selecting a specific audience – campaigns could only be sent to ‘All Customers’ only.
The biggest change to Yoyo’s Marketing Campaign Builder is in the second step – attaching an audience to a campaign:
We’ve also improved the UX in response to customer feedback and redesigned the Rules Page to be as intuitive as possible:
You now have a clear visual of all default rules your campaign will adhere to. You can easily change these rules depending on the customer behaviours you wish to influence.
Before you begin a new campaign, make sure you have at least one loyalty scheme set up so you can select a reward. If you want to target a group of users, be sure to create your Segment first too.
We also suggest the following:
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