Yoyo has acquired mobile ordering start-up Q App, a platform which allows users to beat the queues in busy hospitality and entertainment venues by ordering and paying for drinks via their smartphone.
Launched in June 2013 by Serge Taborin and Tim Bichara, Q App has more than 45,000 users and over 30 venues, including The Royal Albert Hall, Mecca Bingo, Liverpool Football Club and Southbank Centre.
The acquisition will further Yoyo’s goal to become the single mobile payment destination that delivers value to the consumer before, during and after the transaction.
Tim Bichara said:
“With the fast adoption of mobile payment solutions amongst both users and retailers, Q App’s growth and popularity attracted the attention of major players.
“The unique team Yoyo has built, together with the quality of the product and the expansion strategy all made for an easy decision for us to become a part of Yoyo.”
Yoyo’s co-founder and CEO, Alain Falys, added:
“Our goal has always been to evolve the relationship between a consumer and their wallet. That means taking the classic payment experience and creating unexpected value.
“It also means solving recognised problems. And what is more recognised and loathed than the queue. Q App’s technology topped any other available solution across the globe.”