Yoyo’s Workplace Canteen Footfall Tracker – Q3 2018

| November 12, 2018 | By

Average spend in workplace canteens across the UK was £2.84 in Q3, according to Yoyo’s latest Workplace Canteen Footfall Tracker, while the two hours between 8am and 10am had a similar share of footfall value as the peak midday hour.

Yoyo's Workplace Canteen Footfall Tracker - Q3 2018

Yoyo provides a combined mobile payment, loyalty and rewards app experience for tens of thousands of workers across the UK who use closed catering outlets inside their place of work.

Every quarter, Yoyo’s unique Workplace Canteen Tracker takes a random sample of more than 30000 app users to analyse customer behaviour in workplace canteens specifically.

Seven Key Findings from Q3:

  1. ATV decreased by 0.4% to £2.84
  2. 12pm was the peak time of day to visit a workplace canteen and workers were most likely to spend above ATV during that hour
  3. Thursday remained the most popular day for people to visit their workplace canteens
  4. The two hours between 8am and 10am had a similar share of footfall value (28.4%) as the peak midday hour (29.2%)
  5. Workers were least likely to go above ATV at 3pm, but from then average spend in workplace canteens increased as the day drew to an end
  6. Workers who visited workplace canteens during quiet periods were more likely to spend above ATV
  7. Neither the beginning of the school holidays or the hottest day of 2018, which was recorded on 27 July (35C), had a negative effect on canteen footfall

The latest Workplace Canteen Tracker from Yoyo focused on five key areas between April and June 2018:

  1. Share of Footfall by Hour

  2. Transaction Value by Hour

  3. Share of Footfall by Day

  4. Transaction Value by Day

  5. Share of Footfall by Week

1. Footfall in workplace canteens by Hour

The Tracker began by analysing customer footfall between the hours of 6am and 6pm:

Yoyo's Workplace Canteen Footfall Tracker: Q3 2018 - Footfall by HourMorning footfall:

  • Significant canteen visits started between 8am and 9am (13.3%), a 0.2% increase compared to Q2.
  • Morning footfall peaked between 9am and 10am (14.7%), increasing by 0.3% and complimenting Q1 and Q2 data that showed most workers make their morning canteen purchases after they’ve started work.
  • The two hours between 8am and 10am had a similar share of footfall value (28.4%) as the peak midday hour (29.2%).
  • Share of footfall between the hours of 10am and 11am fell to 7.9% and 6.6% respectively. The drop in footfall during this time period continues to suggest that the majority of workers have settled into work and will hold out until lunch before making their next food or drink purchase.

Afternoon footfall:

  • The midday hour remained the favourite time period for workers to take their lunch break in Q3, with nearly a third (29.2%) of canteen transactions taking place between 12pm and 1pm (down 0.6% compared to Q2).
  • While the 1pm hour is considered by many to be a popular time to take lunch (Q3: 13.9%), like Q1 and Q2 it was actually a less popular time than the 9am hour (Q3: 15.1%) during the third quarter.
  • Mid to late afternoon (2-5pm) was the least popular time to visit a workplace canteen during the working day – share of footfall during the hour of 12pm was 18.4% higher than the four hours of 2pm and 5pm (10.8%).

Summary (based on working hours of 8am-5pm):

A.M.
Best footfall hour : 09:00 (15.1%)
Worst footfall hour: 11:00 (6.6%)

P.M.
Best footfall hour: 12:00 (29.2%)
Worst footfall hour: 16:00 (1.1%)

2. Transaction Value in workplace canteens by Hour

According to Yoyo’s Workplace Canteen Tracker, average transaction value (ATV) during Q3 was £2.84 – a 0.4% decrease compared to Q2. The Tracker then compared when transactions went above or below £2.84 between the hours of 6am and 6pm during Q3:

Yoyo's Workplace Canteen Footfall Tracker: Q3 2018 - Transaction Value by HourMorning Transaction Value:

  • More than two fifths of transactions (42.3%) at 6am were above £2.84, suggesting many early risers didn’t have time for breakfast at home and needed to fill up at their workplace canteens before starting the day in the office.
  • Following a similar pattern to Q2, transactions above £2.84 then fell considerably – remaining between 24% and 27% from the hours of 7am to 10am in Q3.
  • This suggests the majority of morning purchases were made up of low value items i.e. tea/coffee.
  • However transactions above £2.84 increased considerably during the 11am hour (48.3%) – even though footfall was just 6.6% in the same time period.

Afternoon Transaction Value:

  • Transactions above £2.84 reached its daily peak during the midday hour, taking 63.5% share of transactions – the same hour when footfall was at its highest.
  • The 3pm hour continued to take the lowest share of transactions above £2.84 (Q3: 21.6%). Footfall during the same hour was just 3.7%.
  • However, while footfall continued to decline as the afternoon drew on, share of transactions above £2.84 increased to 24.8% (4pm), 34% (5pm) and 48.9% (6pm).

Summary (based on working hours of 8am-5pm):

A.M.
Best ATV hour: 11:00 (48.3%)
Worst ATV hour: 10:00 (24.4%)

P.M.
Best ATV hour: 12:00 (63.5%)
Worst ATV hour: 15:00 (21.6%)

3. Footfall in workplace canteens by Day

Yoyo’s Workplace Canteen Tracker then analysed customer footfall throughout the working week (Monday-Friday):Yoyo's Workplace Canteen Footfall Tracker: Q3 2018 - Footfall by Day

  • Thursday remained the most popular working day for people to visit their workplace canteens in Q3, taking a 21.1% share of transactions (-0.5%). The most popular day had shifted from Wednesday in Q1 to Thursday in Q2.
  • The least popular working day shifted back from Monday in Q2 to Friday in Q3, which dropped 0.9% to take a 18.3% share of transactions. Monday’s share of transactions increased 2.3% compared toQ2, but it was still the second least popular working day.

Summary:

Most popular day: Thursday (21.1%)
Least popular day: Friday (18.3%)

4. Transaction value in workplace canteens by Day

The Tracker went on to analyse transaction value across working week days – based on the Q3 2018 ATV of £2.84:

Yoyo's Workplace Canteen Footfall Tracker: Q3 2018 - Transaction Value by Day

  • The share of daily transactions that were above and below £2.84 remained roughly consistent throughout the working week.
  • Following a similar pattern to Q1 and Q2, Monday was the lowest day for transactions above £2.84 (41.5%) during Q3.
  • Also mirroring Q1 and Q2, Thursday and Friday took the largest share of transactions above £2.84 (both 43.3%).

Summary:

Best ATV day: Thursday / Friday (43.3%)
Worst ATV day: Monday (41.5%)

5. Footfall in workplace canteens by Week

Finally, the Tracker analysed customer footfall throughout each week of Q3 2018:

Yoyo's Workplace Canteen Footfall Tracker: Q3 2018 - Footfall by Week

July:

  • The first week of Q3 (w/c 2 July), which saw temperatures in the UK reach 33C, took the lowest share of workplace canteen footfall in July. Share of footfall during the first week of Q3 also fell by 1.6% compared to the last week of Q2, as more people went out for lunch to enjoy the weather.
  • Footfall then increased week by week throughout the rest of July, reaching the monthly peak of 7.7% during w/c 30 July.
  • Neither the beginning of the school holidays nor the hottest day of year, which was recorded on 27 July (35C), seemed to have any negative effect on canteen footfall.

August:

  • Share of footfall increased during the first full week of August (7.9%), but then consistently declined for the rest of the month, with a drastic fall to just 6.2% w/c 27 August
  • W/c 27 August included the Summer Bank Holiday and recorded the lowest share of footfall of Q3.

September:

  • Footfall climbed back up considerably w/c 3 September, rising 2 points to reach 8.2%.
  • As the school holidays ended and more workers returned from holidays, share of footfall reached its quarterly peak w/c 10 September (8.4%)
  • Share of footfall for the rest of September remained between 8.2% and 8.3% between

Summary:

Most popular week: w/c 10 September (8.4%)
Least popular week: w/c 27 August (6.2%)

 

You can view all of Yoyo’s Quarterly High Street Coffee Trackers here.